SMB4: Bloggers – Credibility VS Popularity
“Social Media Breakfast (Singapore) co-founded by Derrick Kwa and Daryl Tay with the aim to build up the social media community in Singapore, regardless of individual usages, be it personal, work, school or play.”
This is the 4th time that Social Media Breakfast (SMB) has been held and my 2nd time attending after breaking my SMB cherry at SMB2. Truth to be told, I was quite confused on what SMB is all about during my 1st attendance but SMB4 has certainly shaped to be of a more structured event with the presence of topics and a panel to guide the discussions. Being the 1st time this has been done, there were definitely downsides to this structure as the audience had minimal participation in the discussions and despite it being very interesting with the witty and experienced panel, it felt a little one-sided.
One other point is that even though some of the panelists were bloggers themselves, they spoke more for the PR agencies and the corporate companies that are engaging in social media and I hope to see a blogger without such affiliation or experience in such companies to be a voice in the panel.
A point that is raised by the panellists briefly about engaging bloggers is ‘Credibility VS Popularity’ and the importance of not engaging in bloggers that are popular but not credible. Apart from morals, credible bloggers are deemed by most people as those who blog about niche stuffs. Bloggers who concentrate their blogs on certain topics such as technology, photography, food, social media and if you think about it, sex as well. Popular bloggers in the local scene are usually not the niche bloggers. Just look at the reigning blogging queen, Xiaxue and you will know what I mean. These bloggers treat their blogs as avenues to talk about anything that is in their lives. I am one such blogger and one of my posts can be about an amazing new website that gets you from point A to point B or about making fun of perverts on mIRC and the next can be about how much I love to fart in my hand and smell my fingers. I am not saying I really do but my point is that bloggers of my genre just blog about almost anything that happens in our lives.
We are Life Bloggers.
Many make fun and frown upon such bloggers such as myself but I like to see that we deserve recognition. Niche blogs may be relevant to companies and products but Life Bloggers are relevant as well! We may not all be able to tell a bit from a byte or may not be able to take a picture that will wow your panties off and won’t be able to tell you that the Char Kway Teow at KuKuBird Street is 0.26 marks better than the Char Kway Teow at Cheesepie Avenue. We may not have the grammar and finesse of a drunk Oxford English Professor but we still draw in readers that come back and read the content that we spew from our lives and perspective.
I know it’s hard to draw relevance to products and services for us Life Bloggers but if PR/Ad agencies do a little more homework and engage the right popular Life Bloggers that adore your products, I can ensure you that we do great jobs in convincing our readers that the KuKuBird Street’s Char Kway Teow is much nicer.