Exclusive Preview Of The National Geographic Singapore Store
Apart from the fact that the National Geographic is on channel 11, Starhub Cable TV; my knowledge on National Geographic was poor to say the least. It was with great excitement that I was invited by Pat Law of Ogilvy PR to the exclusive preview of Asia’s first National Geographic Store in Singapore!
Never have I ever thought that the National Geographic would have a physical store and much less open one in Singapore.
The bloggers were told to meet at Newton Food Centre and were chauffeured by a grand convoy of 17 SUVs from the great volunteers at www.suvec.org. A personal SUV for every blogger! How cool is that? The royal treatment was only marred by the traffic jam at the town area, but we arrived safely at Vivocity, where the store is located.
Stepping through the boarded doors of the National Geographic Store was like stepping into another dimension in Vivocity. The mood of the store mirrors that of an art exhibition but with the promise that one can actually afford the cool ‘exhibits’ that the store showcases.
The National Geographic Store provides a ‘one stop’ experience for shoppers that sells stuffs ranging from books to the likes of apparel and photography equipment. Even if you don’t fancy the stuffs that are sold there, one can always be reminded of what to buy for your trip by walking through the store. One of the interesting facts about the store is that almost anything can be bought, even the furniture! The sold furniture and items like the photographs are replaced and it gives the store a different look and feel from time to time. Just note that I said, ‘almost anything can be bought’ and not ‘everything can be bought’. The cute store attendants cannot be bought (amongst other things), so do ask nicely if you fancy anything from the store.
Asia’s 1st National Geographic Store is located at Vivocity 1st level. Visit it if you haven’t already!
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December 15th, 2008 at 4:41 pm
The lightings in the store sure makes great photography opps. Everyone’s photo taken at the store looks so good don’t you think so?
December 15th, 2008 at 6:39 pm
I totally missed the shop while I was at Vivocity over the weekends. What a great way for transportation. It’s a clever move since NatGeo is all about outdoor related programmes.
From your captures, the store looked spacious with high ceiling. Gorgeous lighting to set the mood. Thanks for the writeup Krisandro!
December 15th, 2008 at 8:34 pm
wonder what sort of stuff’s on sale. Hows the price like?
December 16th, 2008 at 3:34 pm
Claudia> Yeah! Great for a DSLR! Pics from a PnS is still severely lacking.
Jonathan Kong> I am honoured to be invited to such an event and the least I can do is to share it on my blog.
The store was officially open on the 14th Dec at 10am. You might have either missed the date or could have gotten lost in the vastness that is Vivocity (like me… many times).
dodo> Frankly, I did not check out all the prices to give accurate numbers here. They should be launching a website for the Singapore store itself and hopefully, they will list down the items that are there.
Nothing beats going down there yourself to see and feel what the Nat Geo store is about though. So do check it out!
December 17th, 2008 at 10:59 am
The traffic was a shame indeed but I’m glad you enjoyed yourself. Yeah, almost anything can be bought, and that includes the big mother of a horse made of drift wood at the entrance!
Claudia, I agree with you on the lighting. You have no idea how many bulbs were installed.
Thanks for coming guys.
December 17th, 2008 at 11:39 pm
Pat Law> I had a great conversation with Brian (I hope I got his name correct) in the car and so the jam wasn’t that bad. Can’t thank you enough for having me at the sneak preview.