Gillette’s Blogger Event and A Picture with Xiaxue

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ruifang krisandro 470x352
Thanks to Ahjay of Porter Novelli for the pic above!

 

KuKuNehNeh (KKNN) and myself were invited by Estee Teo for a Bloggers Event by Gillette. First up was a nice brunch spread from Serenity and were given a goodie bag each that consisted of a Gillette Power Fusion Atom, Gillette Fusion Hydra Gel and a media kit. To top it all off, we were given a pair of tickets to watch the latest James Bond flick with Gold Class tickets from Golden Village @ Vivocity.

KKNN and I are not fans of Bond but who would pass up on tickets to watch a blockbuster in $30 seats?

Many bloggers have already covered their experience on the event of the brunch and the movie but I will like to touch on something else. After attending quite a bit of blogger events so far, I am most impressed and most intrigued by this particular one. Not because Xiaxue was there, not because of the good food and not because of the freebies. Er… okay. I do admit that I love the Gillette Power Fusion Phantom to death and it is THAT GOOD even though I cannot grow any form of respectable facial hair.

I remember reading about Uniquefrequency’s post titled “Don’t Be The Insurance Salesman At The Party – Doing It Right“, which was on a Samsung event in which I had the privilege to attend. The article that Uniquefrequency wrote is about Daniel Goh who ‘did it right’ by working on relations with the bloggers for some time before organizing an event which in itself, was very nicely organized with no ‘in-your-face’ branding that one might expect.

Now, if the Samsung event was being mild on the branding, the Gillette event’s branding was almost non-existant!

There was no presentation. No contest and nothing to be won. Besides the media kit that is sitting in the goodie bag and the Gillette commercials that were running on TVs during the brunch, there was no mention of Gillette at all by the people from P&G and Porter Novelli! In fact, the ONLY time when Gillette was brought up during the event was when I was conversing with Edwin from P&G and it was me who brought up the topic of the differences between the battery powered Gillette Fusion and the non battery ones.

I really appreciate the team from P&G and Porter Novelli for organizing such a non-pushy event. If there are looking to work long term with the bloggers, this is definitely a great start to a good blogger-brand relationship.

Gillette is also holding an exciting contest! Details below!

gillette contest

 

Oh! As for the picture of me and Xiaxue..

Here it is….

fidelis krisandro xiaxue

Fidelis, Me & Xiaxue

 

=P



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Tags: , , , Estee teo, Fidelis, gillette power fusion phantom, golden village, , P&G, porter novelli, , , ,

This entry was posted on Thursday, November 13th, 2008 at 10:20 pmand is filed under Events, My-Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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