What Would You Want In A Mobile Banking Application?
I have been a Citibank customer since 2004 and in fact, my first credit card is from the bank!
Citibank recently updated their mobile banking application on the iPhone and made quite a few significant updates. Being an obsessive iPhone user, I always look for apps that are fun, cool or useful. I have always primarily used Citi Mobile banking app to login to my accounts and check for balances and transaction details on my cards and this new update caught my attention on quite a number of interesting features!
Location based searches
It is always useful to search for things you need based on your current location using the GPS and the Citi Mobile app is able to search for nearby ATMs, Gourmet Pleasures dining deals, shopping privileges and Citi Rebate outlets in your vicinity. The app is also able to base your search from nearby MRT stations in the event that you are planning in advance to shop or eat at a place with a good Citi deal, or in areas with bad GPS connection.
If there are too little or too many results from your search, you can always adjust the distance of your search in 1km increments to a maximum of 5km in the settings.
Mobile Treats
This is probably something that is interesting to folks who loves discount coupons/vouchers. The Citi Mobile app is able to download e-coupons and e-vouchers for great deals right from the app!
For now, there are only 2 Mobile Treats available for use but I’m sure they will be adding more to the list as time passes.
I hope to see more from the location based searches in the future releases for the Citi Mobile app. More listings and the ability to show all the search results on a map will be nice. I find it easier to choose where I want to go visually.
I have inside news from the Citi folks that they already have immediate plans for the app and are also looking for feedback to improve on it. So do tell them what you will like to see!
[Disclaimer] Citibank is a client of my company. The purpose of this post is to share on the features that I like and the views expressed are of my own.
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