Singtel Wins Exclusive Rights To Broadcast BPL. End Of The World For Some.
Singtel has won the bid over Starhub to broadcast the Barclays Premier League (BPL) for 3 seasons beginning 2010 and boy am I pissed.
Pissed because the reason I pay $52.73 monthly for my Starhub CableTV is for the $25 component that says “Sports Group”. And it may jolly well be named as “BPL Group”, because the only thing I really watch on Starhub CableTV is BPL football.
So if you take away the only reason I am paying FIFTY-TWO DOLLARS and SEVENTY-THREE CENTS every month, please don’t expect me to pay for Starhub CableTV come October 2010.
It’s easy to blame Singtel for this situation as they have taken the whole pie out of the plate leaving nothing to eat for the diners at Starhub’s table. Sentiments I garnered from Twitter proved that most are pissed with Singtel or/and Starhub and only a couple celebrating (Presumably the rare ones that are actually subscribed to Singtel’s mio TV).
I initially felt the same anger towards Starhub for not bidding hard enough to retain the rights and Singtel for greedily taking the pie which they never ever had in the first place. But then again, it’s all business. Instead of the possibility of sharing the pie, it was all or nothing.
I’m gonna boycott both cable tv providers next year once BPL screening makes the switch. No way I am paying to switch providers every 3 years just to watch football.
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toto Says:
October 2nd, 2009 at 12:04 pm
Starhub and SingTel initially wanted to joint bid, but due to anti-competitive laws, they are unable to do so. It’s really not their fault?
October 6th, 2009 at 1:19 pm
@Vic> Yup. Can’t really blame them and like I said. It’s either the whole pie or nothing.